Ambassador Communication Guide

Social Media

Click one of the social media icons above to see tips, tricks, and sample posts to get you well on your way to mastering being a social Ambassador

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with potential supporters with impactful images and catchy captions.

Follow @fairmontstate on Instagram.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as provides you with a suite of photo editing tools.

Socialize! Like other supporters’ posts and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel the mission of Falcon Day of Giving will help you gain more followers, recognition, and traction in advance of Falcon Day of Giving.

Use #FalconsGive2022, in addition to other creative hashtags. 2-3 hashtags per post is the sweet spot. Start with a branded or specific hashtag - like a tagline or fun phrase. Follow this with the name of the area or team that you support, then a broader hashtag tied to the cause (i.e., #spreadingthelove). Having a succession of hashtags helps with branding!

Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your followers' feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts. 

Have fun! Instagram is a playful platform, and the perfect opportunity to let the uniqueness of Fairmont State University shine through your photos, captions, and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.

Twitter Tips

Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient! Below you will find a few tips to help you have success.

Follow @fairmontstate’s Twitter account.

Tell your followers that you are fundraising for Falcon Day of Giving. Tell your followers about the specific area or team that you support and begin to build a story around that. Use some of the suggested tweets provided below.

Use #hashtags and @handles. Whenever you share information include the @fairmontstate handle and #FalconsGive2022 to further spread the word. Show that you are a part of Falcon Day of Giving by using the hashtag in all of your tweets.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos, and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in and sharing interesting articles about what you and others are doing shows that you are part of a community.

Tweet, retweet, and tweet again (especially during Falcon Day of Giving)!

Sample Twitter Posts

    • Are you ready to be a part of Falcon Day of Giving? It’s a day to celebrate all the good going on for Fairmont State University! #FalconsGive2022

    • Mark your calendars for Oct 27. It will be a day for everyone to support Falcon Day of Giving. You can find my fundraiser page at [LINK TO FUNDRAISER PAGE]! #FalconsGive2022

    • On Oct 27, help us celebrate Falcon Day of Giving by supporting my fundraiser at [LINK TO FUNDRAISER PAGE]! #FalconsGive2022

    • Get pumped for Falcon Day of Giving! Join the conversation by following @fairmontstate and retweeting any #FalconsGive2022 posts!

    • Get ready to get up and give for Falcon Day of Giving on Oct 27! Follow @fairmontstate to stay updated on the giving movement!

    • A little can go a long way when we get together and give together on Oct 27 for Falcon Day of Giving! [LINK TO FUNDRAISER PAGE] #FalconsGive2022


Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and, on the road, to creating a successful strategy.

Below is a list of ways you can begin engaging your community for Falcon Day of Giving!

Talk it up! Post interesting information about the area or team that you are supporting and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Tell everyone that the area or team that you are supporting is a part of Falcon Day of Giving. Be sure to tell people what it is all about. Let them know how they can donate and ask them to spread the word as well.

Create a Facebook event. Invite your constituents to be part of Falcon Day of Giving so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite; the whole event is worth celebration!

Sample Facebook Posts

  • Save the date: Falcon Day of Giving is Oct 27! You can be part of the celebration by giving to your favorite area or team. Visit to find out more.

  • The real success of Falcon Day of Giving will not be how much money we raise but the tremendous impact those dollars will have when Fairmont State University puts them to work! Join the giving on Oct 27 at

  • Let’s show Fairmont State University that we are full of generosity! On Oct 27, help us celebrate Falcon Day of Giving and continue help our students SOAR!

  • I'm so excited to support Falcon Day of Giving! You can support our {group/team} by visiting my fundraiser page at [LINK TO FUNDRAISER PAGE] and donating on Oct 27.

  • On Oct 27, give where your heart is! To support my fundraiser for Falcon Day of Giving, go to [LINK TO FUNDRAISER PAGE].

Email Templates

See templates

Click the icon above to see sample emails to send to your network before, during, and after Falcon Day of Giving.

You can use these email templates to reach out to your personal network and spread the word about your fundraiser. Just copy and paste the text below into your email client and add some personal flair to make it your own!

Before Falcon Day of Giving

Subject: Join me in Supporting Falcon Day of Giving


On October 27, Fairmont State University will hold its fourth annual Falcon Day of Giving and we need Falcons across the country to come together for #FalconsGive2022 in support of the university and the students who

call it home. We are trying to raise $350,000 in 24 hours.  It will be a day when we can come together as One Fairmont State on One Day with One Goal to ensure the our students experience the tradition of excellence in education that Fairmont State is known for.

I hope you will join me and make a gift on October 27.  Gifts of all sizes to any area that’s meaningful to you will combine to make a big difference in the lives of Fairmont State students and faculty.  So, show your Falcon pride on

October 27 during #FalconsGive2022.  Visit to learn more!

Subject: I Need Your Help!

Hi [first name],

Falcon Day of Giving is only [DAYS UNTIL Falcon Day of Giving] days away. [NAME OF AREA/TEAM YOU SUPPORT] is participating in this celebration and I want to support them on Oct 27. I need you help to make a difference!

Your contributions can make a big impact on [NAME OF AREA/TEAM YOU SUPPORT].  Together we can make a difference. Visit [LINK TO FUNDRAISING PAGE] to support me and [NAME OF AREA/TEAM YOU SUPPORT]!

Thank you!

During Falcon Day of Giving

Subject: Falcon Day of Giving is here - Support [NAME OF area YOU SUPPORT]

Hi [first_name],

TODAY is the day! It’s Oct 27, so the time to give is now. My goal is to raise $[YOUR FUNDRAISER GOAL] in support of [NAME OF AREA/TEAM YOU SUPPORT], but I can’t reach my goal alone.

Please join me in helping [NAME OF AREA/TEAM YOU SUPPORT] by visiting my fundraising page at: [FUNDRAISING PAGE LINK].

If you’ve already donated, thank you so much for your support! I hope you’ll consider sharing my fundraising page with your friends and family on social media to get the word out about Falcon Day of Giving and the difference they make when they support Fairmont State!

Thank you!

Subject: Only a few more hours left to give!

Hi [first_name],

Don't forget that there are many opportunities to double your impact on Falcon Day of Giving by snagging some of the matching gift dollars available today!  Matching gifts turn your $50 gift into a $100 gift.  Check out all our available matches 

Thank you again!

After Falcon Day of Giving

Subject: Thank you

Hi [first_name],

Thank you so much for all your support during Falcon Day of Giving.  Together, we made a difference!

You rock!