to harness the power of visual communication? Take advantage of the ability to communicate
with potential supporters with impactful images and catchy captions.
Follow @fairmontstate on
your Instagram and Facebook accounts. Make sure that your
Instagram posts are automatically posted on Facebook. Connecting Facebook and
Instagram harnesses the power of both social media platforms at once and allows
you to reach a wider audience.
powerful images. People-centric, positive images will help you draw in new followers.
Focus on sharing images that speak to your organization’s mission and your
target audience. Canva.com is
a great way to take your own photographs or a stock image to the next level. If
you want to include important dates, statistics, or quotes, Canva lets you add
text right on top of the image as well as provides you with a suite of photo
other supporters’ posts and consider re-sharing posts that stand out and speak
to your cause. Showcasing the stories and individuals that propel the mission
of Falcon Day of Giving will help you gain more followers, recognition, and
traction in advance of Falcon Day of Giving.
#FalconsGive2022, in addition to other creative hashtags. 2-3
hashtags per post is the sweet spot. Start with a branded or specific hashtag -
like a tagline or fun phrase. Follow this with the name of the area or team
that you support, then a broader hashtag tied to the cause (i.e.,
#spreadingthelove). Having a succession of hashtags helps with branding!
a regular schedule for posting. We recommend posting at
least 2-3 times per week to stay in your followers' feeds! If you integrate
your Instagram posts with Facebook, you’ll want to consider how your Instagram
posts will fit in with your other scheduled Facebook posts.
fun! Instagram is a playful platform, and the perfect
opportunity to let the uniqueness of Fairmont State University shine through
your photos, captions, and hashtags! Instagram is a fantastic opportunity to
relate to your supporters, showing them who you are and what you stand for.