Communications Timeline

Download the Comprehensive Communication Guide to Prepare for Giving Day!

Encourage nonprofits to sign up for Giving Day
Network with and recruit local community nonprofit leaders to expand and amplify Giving Day’s message to nonprofits, donors, and other general supporters

Sign up for Giving Day and customize your profile
Assemble your Giving Day team and involve them in planning how your Giving Day campaign will complement your annual fundraising strategy
Attend a webinar to learn about Giving Day, how to promote your Giving Day campaign, and how to recruit and utilize peer-to-peer fundraisers
Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)

Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about Giving Day
Continue offering trainings to nonprofits participating in Giving Day, and those interested in the opportunity, on giving day best practices.
Develop content for nonprofits participating in Giving Day to use, and for use on givingday social media pages, Facebook and Twitter.

Craft your campaign story. How are you celebrating Giving Day? How will you use the funds raised during Giving Day? Why should donors give to you on Giving Day? Watch our Storytelling Training Video to learn more!
Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
Let your volunteers know you’re participating in Giving Day and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
Develop your messaging plan for the next 2 months to ensure your donors know you are participating in Giving Day on May 5th. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!

Provide more resources to local community nonprofit leaders to expand and amplify Giving Day’s message to nonprofits, donors, and other general supporters
Continue promoting Giving Day to nonprofits across the region

Send out a save the date email and social media post to all of your supporters! Download the Giving Day “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!

Heavily promote Giving Day to all media outlets across the region
Finalize partnerships with local businesses to benefit every nonprofit participating in Giving Day

Post on social media regularly about Giving Day, using the hashtag givingday
Email your supporters with additional details about Giving Day. How do they give? Why should they give? When should they give?
Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.

Post on social media regularly about Giving Day, using the hashtag givingday
Email your supporters with updates and how they can help your Giving Day campaign
Thank your supporters in real-time on social media, in emails, or give them a call!
Celebrate!

Share statistics from Giving Day, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.

Share the results from your Giving Day participation and what those results mean.
Thank your donors and let them know exactly what their donations mean for your program.
Send handwritten notes to your fundraising champions and your Board for their assistance.
Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
Engage with your donors on GiveGab after Giving Day by posting volunteer opportunities, fundraising, and hosting events!